LA GALAXY AND DIGNITY HEALTH SPORTS PARK LAUNCH NEW PARTNERSHIP WITH HAKUTSURU SAKE

Multiyear Partnership Brings Signature Sayuri Nigori Sake and Exclusive Cocktails to Fans at Dignity Health Sports Park

LOS ANGELES, CA, UNITED STATES, September 15, 2025 /EINPresswire.com/ -- The six-time MLS Cup champion LA Galaxy and their home stadium, Dignity Health Sports Park (DHSP), have launched a new, multiyear partnership with Hakutsuru Sake, one of Japan’s oldest and most respected sake breweries. Beginning with the current 2025 MLS season, Hakutsuru Sake becomes an Official Partner of the LA Galaxy and Dignity Health Sports Park, as well as an Official Sake Partner of the LA Galaxy, bringing the elegant taste of its best-selling sake to fans at every home game.

As part of the partnership, brokered by AEG Global Partnerships, Sayuri Nigori Sake, Hakutsuru’s internationally acclaimed unfiltered sake, will be available at all bars throughout Dignity Health Sports Park, making it the first premium Japanese sake to be widely offered across the stadium. In addition, Hakutsuru will introduce a custom-branded sake bar located on the West Concourse of DHSP, offering two signature cocktails crafted specifically for the LA Galaxy matchday experience:

• Sayuri Margarita – a refreshing fusion of sake and citrus, inspired by the vibrant flavors of Southern California.
• Sayuri Frozen Margarita– a slushy-style twist on the original, perfect for warm match days and summer nights under the stadium lights.

These two unique cocktails will be served exclusively inside Dignity Health Sports Park during all LA Galaxy games, making the experience truly one-of-a-kind for soccer fans and sake enthusiasts alike.

“We are honored to partner with the LA Galaxy and introduce our sake to their passionate fanbase,” said Yoshiki Hida, Regional Director at Hakutsuru Sake. “Soccer brings people together across cultures, and we believe our Sayuri Nigori Sake and new cocktails will add something special to every matchday.”

Additionally, as an Official Partner, Hakutsuru will benefit from enhanced brand visibility across the venue on match days and on the club’s and the venue’s digital channels. The brand will also be integrated into key moments and special events at DHSP.

“Hakutsuru’s legacy of quality and craftsmanship aligns perfectly with the values of LA Galaxy and Dignity Health Sports Park,” said Rashid Dadashi, Senior Director, AEG Global Partnerships. “We’re excited to offer fans a fresh and authentic new beverage experience at our matches.”

The partnership celebrates the fusion of Japanese tradition and Los Angeles’ multicultural spirit, marking a new chapter of cross-cultural collaboration in the world of professional soccer.

Fans can learn more about the exclusive offerings and upcoming events by visiting www.hakutsuru-sake.com and www.lagalaxy.com.


ABOUT HAKUTSURU SAKE
Founded in 1743 in Kobe, Japan, Hakutsuru is one of the world’s most recognized and #1
selling sake brand from Japan. Known for its dedication to tradition, quality, and innovation,
Hakutsuru offers a wide range of premium sake, including the popular Sayuri Nigori. The
company continues to expand globally, bringing centuries of brewing expertise to a new
generation of consumers. For more information, visit www.hakutsuru-sake.com

ABOUT LA GALAXY
The LA Galaxy are Major League Soccer’s most successful club. Based in Carson, Calif. at Dignity Health Sports Park, the Galaxy have won the MLS Cup a record six times (2002, 2005, 2011, 2012, 2014, 2024), the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011) and the Lamar Hunt U.S. Open Cup twice (2001, 2005), and one Concacaf Champions Cup (2000) since their inception in 1996. Under the direction of LA Galaxy President of Business Operations and Chief Operating Officer Tom Braun on the business operations side and LA Galaxy General Manager Will Kuntz on the soccer operations side, the Galaxy are the premier club in MLS, with stars like Landon Donovan, David Beckham, Robbie Keane, Steven Gerrard, Zlatan Ibrahimović, Javier Hernandez, Cobi Jones, Riqui Puig and Marco Reus representing LA over the team’s 29 years in MLS. For more information on the LA Galaxy, visit www.lagalaxy.com.

ABOUT DIGNITY HEALTH SPORTS PARK
Dignity Health Sports Park (DHSP) is Southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes, located on the campus of California State University, Dominguez Hills in Carson, California. Dignity Health Sports Park is a premier 125-acre sports and entertainment complex managed by AEG. It serves as the home of Major League Soccer’s LA Galaxy, six-time MLS Cup Champions, and features globally recognized facilities including a 27,000-seat stadium for soccer, football, and concerts, an 8,000-seat tennis stadium, a 2,000-seat track and field facility, and a 2,450-seat indoor Velodrome known as the VELO Sports Center. DHSP also hosts the United States Tennis Association’s High Performance Training Center. As a key venue for the LA28 Olympic and Paralympic Games, DHSP will host Olympic events such as Archery, Rugby Sevens, Tennis, Field Hockey, and Track Cycling, and Paralympic events including Wheelchair Tennis, Para Cycling, and Para Archery. Additionally, the site is home to Galaxy Park, a recreational area featuring 5v5 soccer fields, futsal courts, Pickleball courts, and Padel courts. For more information, visit dignityhealthsportspark.com.

Media Contacts:
Makoto Smith
Marketing Coordinator
Hakutsuru Sake USA, Inc.
makoto@mbs-c-c.com
(310)745-9926

LA Galaxy
Jamie Alvarez
jaalvarez@lagalaxy.com

AEG Global Partnerships
Shannon Donnelly
Shannon.donnelly@beckmedia.com

Makoto Smith
Hakutsuru Sake USA
+1 310-745-9926
email us here

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